Man opening a red book Machefert Group

THE
GROUP

HISTORY
" this little
JE-NE-SAIS-QUOI
constantly reinvented".

202220232024

GROUP REVIVAL
THREE-YEAR REPUTATION PLAN

On his arrival as CEO on January 1st, 2022, Kevin Machefert launched the Reputation plan. Articulated around 6 pillars: A Brand, People, CSR, Mixed Uses, Performance, and Profitability. The group's business model is redefined, setting new ambitions.

Patterned carpet Machefert Group
Ceiling-hung chandeliers Machefert Group
Patterned carpet Machefert Group
Ceiling-hung chandeliers Machefert Group
Patterned carpet Machefert Group
Ceiling-hung chandeliers Machefert Group

JANUARY
STRATEGIC PLAN DEVELOPMENT

The group adopts a new positioning, aiming to become the reference for surprising and astonishing "Savoir-Recevoir". With locations in Paris, Saint-Tropez, and Marrakech, Machefert's establishments are veritable living spaces, combining abundant energy, boundless creativity, and freedom of thought and action that offer new perspectives on the French art of living and entertaining.

Bust of a woman supporting a coffee table Machefert Group
Mirror reflecting the Machefert Group hotel
Bust of a woman supporting a coffee table Machefert Group
Mirror reflecting the Machefert Group hotel
Bust of a woman supporting a coffee table Machefert Group
Mirror reflecting the Machefert Group hotel
Woman in front of red Machefert Group curtains

FEBRUARY - PARIS 17th
OPENING OF THE MONTIJO DINING CELLAR

The dining cellar that lets you experience the art of Spanish living.

Machefert Group dish tasting
Man in a cellar carrying several Machefert Group bottles
Machefert Group dish tasting
Man in a cellar carrying several Machefert Group bottles
Machefert Group dish tasting
Man in a cellar carrying several Machefert Group bottles
Pile with boiling water Machefert Group

MARCH - PARIS 18TH
OPENING OF THE KUBE PARIS RESTAURANT

Vegetal and floral in its culinary offering, vibrant and lively in its musical programming.

Machefert Group plate presentation
Female bartender Machefert Group
Machefert Group plate presentation
Female bartender Machefert Group
Machefert Group plate presentation
Female bartender Machefert Group
Machefert Group cocktail presentation

APRIL - SAINT-TROPEZ
MOLOKO RESTAURANT OPENS

In partnership with Jadore Hospitality group, Asian cuisine with Mediterranean influences and Japanese mixology.

Dish on a Machefert Group table
Bowl with red liquid Machefert Group
Dish on a Machefert Group table
Bowl with red liquid Machefert Group
Dish on a Machefert Group table
Bowl with red liquid Machefert Group
Machefert Group cocktail presentation

AUGUST - PARIS 1ST
OPENING OF LA DÉPENDANCE HOTEL

Just a stone's throw from the Louvre Museum, La Dépendance is inspired by French gardens and their flowers.

Bedroom with red wall Machefert Group
Bed with cushion Machefert Group
Bedroom with red wall Machefert Group
Bed with cushion Machefert Group
Bedroom with red wall Machefert Group
Bed with cushion Machefert Group
Bedroom with work desk Machefert Group

AUGUST - PARIS 1ST
OPENING OF COFFEE SHOP CESAR Y GEORGETTE

The group's first coffee shop embodies the Franco-Peruvian love story of poet César Vallejo and his wife Georgette.

Pain au chocolat and coffee Machefert Group
Dessert on a Machefert Group table
Pain au chocolat and coffee Machefert Group
Dessert on a Machefert Group table
Pain au chocolat and coffee Machefert Group
Dessert on a Machefert Group table
Woman preparing coffee Machefert Group

NOVEMBER - PARIS 15TH
OPENING OF THE HOTEL KRAFT, LA BONNE CHAMBRE

Just a stone's throw from Porte de Versailles, the Kraft boutique hotel is a place where art and passion meet.

Hotel room with television Machefert Group
Double bed in a Machefert Group room
Hotel room with television Machefert Group
Double bed in a Machefert Group room
Hotel room with television Machefert Group
Double bed in a Machefert Group room
book shelf Machefert Group

NOVEMBER - PARIS 15TH
OPENING OF KRAFT RESTAURANT, LA BONNE TABLE

French cuisine that combines the good, the beautiful, the authentic and the traditional, evoking comforting moments.

Machefert Group wall-mounted dish
Machefert Group wine bottle collection
Machefert Group wall-mounted dish
Machefert Group wine bottle collection
Machefert Group wall-mounted dish
Machefert Group wine bottle collection
Machefert Group restaurant plate presentation

OUTLOOK AND END OF THREE-YEAR PLAN

The group is continuing to expand, with openings planned by the end of 2024.

Machefert Group white golf shoe with club and ball
Woman seated at a table Machefert Group
Machefert Group white golf shoe with club and ball
Woman seated at a table Machefert Group
Machefert Group white golf shoe with club and ball
Woman seated at a table Machefert Group

SEMESTER 1 - MARRAKECH
TOTAL RENOVATION OF MARRAKECH RESORT

5 riads, a restaurant, a swimming pool, a wellness area and an outdoor gym, all revisited in the neo-Berber spirit.

Between hotel Marrakech Machefert Group
Swimming pool with palm tree Machefert Group
Between hotel Marrakech Machefert Group
Swimming pool with palm tree Machefert Group
Between hotel Marrakech Machefert Group
Swimming pool with palm tree Machefert Group

SEMESTER 2 - PARIS 6ÈME
COMPLETE RENOVATION OF THE CURRENT VILLA LUXEMBOURG

A chic, elegant, 20s spirit that will also be felt in the brasserie on the first floor. A large terrace and hidden garden will also be created.

Room with two Machefert Group beds
Grand salon luxe Machefert Group
Room with two Machefert Group beds
Grand salon luxe Machefert Group
Room with two Machefert Group beds
Grand salon luxe Machefert Group
Discover
the genesis

OUR FIGURES

19 HOTELS

7 RESTAURANTS

3 SPEAKEASY

5 BARS

18 MEETING ROOMS

Our values
GENEROSITY
Audacity
PERSEVERANCE
Pleasure

Woman enjoying her Machefert Group plate
GENEROSITY

Our customers are more than just customers.
They are our guests, individuals in their own right whom we take pleasure in welcoming, and welcoming well. Like a family, we put listening and empathy at the heart of our daily actions and choices.
A benevolent attitude towards our teams and our environment.

Woman enjoying her Machefert Group plate
AUDACE

At Machefert, we believe that anything is possible. You just have to want it, to see things far and wide, with a lively, unadulterated enthusiasm and a creativity that's just waiting to be expressed.

Machefert Group chandelier
PERSEVERANCE

Entrepreneurs at heart, our projects are born of true convictions and an unwavering determination to please our guests. That's why the rigor, quality and excellence of our offerings are at the heart of our identity and the expectations of each and every one of our customers. We never do things by halves, but always go the extra mile.

Dancing Woman Machefert Group
PLEASURE

The pleasure of our staff and our customers is what drives us above all else. Because pleasure is life, and pleasure is contagious... That's why our hotels are places of life, where memories are made, laughter erupts, and moments of joy take shape.

JOIN
MACHEFERT GROUP

Machefert Group bar mirror

JOIN
MACHEFERT GROUP

CONSULT OUR OFFERS

You're driven by the quest for beauty, have a taste for well-done work and can demonstrate professional values. At Machefert, we believe in unlimited potential, and we're looking for candidates who share this conviction.

CONSULT OUR OFFERS